| This project was a major re-branding exercise. It involved lot of study about the company, products, target client base, competitors, etc. Different medias were implemented at various stages. Involved meticulous planning and implementation. Each aspect from font, font sizes, colors to design and shapes were deeply studied. |
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Right from logo making, registrations, office documents, marketing material – print and web were renovated. Many options were modified and revised and reconstructed according to web and print media. Minute details were considered, like how a photocopy/fax would look in black and white or how a reduced logo would be seen from a distance. Everything was done considering long term planning. |
