Baker Gauges are one of the oldest and big players in the gauging fraternity. We had the opportunity to work on multiple projects with them. We have made
1. Corporate Film
As the company was quite old and has made a mark in the gauging market they wanted to showcase their manufacturing capabilities, infrastructure and quality in the exhibitions. We decided to make a 10 minutes corporate film covering everything. We did everything to make this film a success. We assembled special unit of people for delivering a perfect expected output. We used special script writers, movie personnel involving cinematographer, cameraman, range of movies lights, reflectors for outdoor sequences, camera cranes for over-head shots, trolley for floating panning shots, various lens.
We were very keen on a good script followed by good video sequences. We made story-boards and prepared queue sheets for shot for various departments. The voice over was done by professional voice over artist. Editing was done on professional editing stations.
The movie was a success for marketing team and well appreciated in international exhibitions were it was projected on large displays.
2. Created professional CDs for marketing
The movie was then distributed to their clients in a professional printed and packed VCDs.
3. Technical operational videos for customized gauging solutions
It became very important for the company to archive what was made as turn-key solution for their clients. The video was the solution to archive these turn-key projects. We prepared the videos of these turn-key gauging projects showcasing the features and other technical intricacies. It became a handy tool specially for marketing department. It also came in use for their clients who were purchasing that solution as it worked like a video manual for them.
4. Created a Website with Content Management System-CMS
Baker Gauges have a wide variety of products to display on their website. The range keeps on updating and even new products are introduced widely. It became important for them to have a centralized control over the website, especially for the products.
We introduced and implemented a CMS which allows them to add/edit/delete any page or content and format it as per their requirement. It gives them the flexibility to add categories and product class and create numerous amounts of pages. All this can be done without designing or web programming skills. We offer CMS with very easy interface where in user has to just log on to the website as an administrator and make changes like in any word editor. |
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