Murthy’s is a 3rd generation family business of creating rich chocolates, biscuits and cakes. Over a period of time they have evolved from creating various tasty bakery products to replicating it into mass production. The main challenge for the existing generation of Murthys was to market it. And for marketing they needed a transformation from old to new.

Our Role -
1. Identify different areas where the transformation was necessary
2. Identifying effective medias for marketing
3. Planning and pashing out the implementation
4. Creating the actual works
5. Implementing it across

Implemented -
1. New product photos – almost 100 items were there, each photo was composed in a very special way
2. Refinish the logo – as there were lot of sentiments involved with the old logo we had no choice but to re-finish it nicely
3. Created print material from brochures, catalogues, festive material, different kinds of banners and so on
4. Created a products video
5. Marketing CDs for Distribution
5. Website – we have been supporting Murthys for over 5 years and in the due course implemented 2 websites in successive 2 years