Honestly speaking there is no fixed formula in creating the right media solutions and strategies to build a successful brand. The process of transformation for each company, product or service depends on the market environment, buyers and competition.
The process involves adapting and planning to the changing market environment and planning for successive 3 to 5 years. The process of transformation has to adhere to the change and the change has to be in the process of implementation of a new brand image and strategy.
It is also important to maintain a consistent brand image through the process of transformation once it begins. The idea is to stick to the changing market trends and introduce the brand laterally.
That’s why we consider brand improvisation as a continuous process.