Success of a brand !
Success is not about just making your brand popular !!
Success of a brand comes hand-in-hand with the quality and consistency of your product or service and the people within your organization.
Success of a brand is conveying the core values of your company to your customers. Brand never speaks about the quality of the product or service, rather the product or service of your company speaks for itself.
There are many brands which are not very popular on any media but still make big sales. The secret for these companies lies within the organization and the quality in what they offer. Likewise there are also companies who have made themselves popular and have miserably failed because they were not able to deliver what they had promised, either in terms of -
- Quality or
- Quantity or
- Customer support or
- Maintain all the 3 above over a period of years
That is where a new competitor brand introduces itself in the market with a strategy offering both – the kindness and the compassion towards the existing customer base, offers the same quality or even poor quality product/service with better customer support to win over old competitor brand.
That’s why brand transformation alone can never win over the competition or make better sales. It is also not a one step implementation.